“I'm Salvadorian, brown skin, you know, just your typical Latina. That’s how they found the four new members, who are all people of color. So this season, Dio and Barnett hired a casting manager who specialized in diversity. The earlier version of Honey House got flak on Twitter for being too white. The professional crew isn’t the only change since season one. (The original image is no longer available, please contact KCRW if you need access to the original image.) And this season, the kitchen is full of things like vegan protein powder and green juice, all products that could eventually show up on camera.Įli Alvarez is part of Honey House's "content team.” He sits on his bed, an air mattress in the basement under the stairs. Last season, Honey House was sponsored by a tequila seltzer brand and a rapid COVID-19 test company. The ultimate goal is to create a media property like “The Bachelor,” complete with full-scale product placement. This month, he and Barnett are covering rent in the $3.4 million Studio City home. Next season, Honey House will take the show on the road - Miami for a month, then Austin and likely Colorado, Dio says. “Seasons last 31 days, it creates about two months of content, and the plan is to do between four and six seasons a year,” says Dio. It’s like one of their captions says – good, clean, fun. In another, each team has to retrieve a can of alcoholic seltzer by pulling it toward them on a roll of toilet paper. They call them “HOMIES VERSUS HONEYS.” In one, the guys and girls have to dig out gummy bears from a plate of whipped cream. They also do challenges, usually between the guys and girls. Mainly the housemates play hopscotch to the tune of Rapper’s Delight. “We look at it more like a ‘Modern Family’ meets ‘Real World’ meets ‘Well and Good,’” he says. Their videos are wholesome, G-rated, and as Barnett calls it, “brand safe.” It’s basically the 2020 version of “The Real World” without the drama. And yes, they think of this whole thing in terms of seasons, like television. The team started season 2 in early November. #honey ♬ Say So (Instrumental Version) - Elliot Van Coupīy September, Honey House had over 500,000 followers. Why not create a TikTok house devoted to health, wellness and positive vibes? it begins. When Coachella was cancelled this year, Barnett and Dio had another idea. It’s like an after-party with green juice and cryotherapy instead of hard drugs. Before that, he ran an event called RESET, a retreat to help people detox after Coachella. “I think we're the first ‘adult’ TikTok house, as the internet has quoted us,” says JT Barnett, who started Honey House with his friend Nick Dio in August. They’re all in their late 20s to early 30s, and most of them have real, grown-up jobs, like e-commerce consultant and personal trainer. Unlike lots of other TikTok houses, the couples here skew a little older. There are 11 roommates in this five-bedroom McMansion - four couples and three crew members. LA is full of these houses and new ones are popping up every week. Why not gather 10 or 15 of the most popular TikTok stars in existence and put them in a fancy house to make videos together? Maybe you’ve heard of Sway House, Hype House, or Clubhouse Beverly Hills. It’s projected to hit 1 billion active monthly users by 2021.Īs the app gained popularity, several talent management companies had an idea. TikTok has become the most downloaded app in the world. If you don’t know what a TikTok House is, you’re probably not the kind of person who watches viral dance videos 24/7. And I’m walking into a house full of influencers, who are basically the spokespeople for all of those things. I don’t wear t-shirts that say “Live, Laugh, Love” or “Rosé All Day.” I think protein powder is a scam. Because I’m not really a positive vibes, fitness kind of person. When I arrive at Honey House, I’m a little nervous.
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